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Upland Brewing Company, Indiana’s third-largest craft brewery, has just introduced its first-ever non-alcoholic beverage, HopRX. This refreshing new drink is the perfect choice for those who are in sobriety or simply looking to enjoy a flavorful, alcohol-free option. With natural lime flavors derived from hops, HopRX delivers a crisp, satisfying experience without the alcohol, calories, sugar, or carbs.
The Brewer World news site reported that Samantha Marr, Upland’s Sales and Marketing Director, highlighted the motivation behind HopRX: “For years, we’ve had customers asking for a non-alcoholic option, and we wanted to create something different from what’s already out there. In recent years, we’ve seen mushrooms, herbals, and botanicals enter the functional beverage space, but hops haven’t been as widely explored. With HopRX, we wanted to showcase hops in a non-alcoholic, functional beverage that’s light, refreshing, and delicious.”
HopRX is an ideal choice for those maintaining a sober lifestyle or for anyone looking to take a break from alcohol while still enjoying a high-quality, flavorful drink. Not only is it refreshing, but it also incorporates the natural anti-inflammatory properties of hops and is infused with 100% natural vitamin C to support wellness. Marr added, “We wanted to offer a drink that not only tastes great but also supports a balanced lifestyle.”
HopRX became available on September 18, 2024, at Upland locations, as well as at Kroger, Meijer, specialty grocery stores, liquor stores, and more.
Founded in 1998, Upland Brewing Company has built a strong reputation for crafting quality beers. With two breweries, two brewpubs, and six gastropubs throughout Indiana, Upland is known for its top-selling Indian pale ale, Dragonfly. The introduction of HopRX represents an exciting new direction for the brewery, offering a unique and thoughtful beverage option for those who prefer not to drink alcohol.
If you or your loved one are struggling with an alcohol or drug addiction, reach out to Avenues Recovery today. Our highly experienced addiction specialists have helped thousands of people break free from the shackles of addiction, and they can help you too. Contact us today to begin your journey to true freedom.