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A Virginia Mother's Fight Against Fentanyl Through Billboards

Written by Reisy Rosenfeld | Jul 15, 2024 2:54:30 PM

In the heart of Richmond, a new billboard casts a solemn reminder over Grace Street near the Police Department headquarters. It's not your typical advertisement; instead, it features the faces of 20 Virginians, each a victim of the growing fentanyl crisis plaguing the nation. The WTVR News site reported that this initiative, led by the Virginia Fentanyl and Substance Awareness group in collaboration with Rachel's Angels, aims to shine a spotlight on the devastating impact of this deadly drug.

For Donna Watson, this billboard is more than just a public service announcement—it's a personal crusade. Her son, Troy Howlett, is one of the faces memorialized on the billboard, having tragically lost his life to a fentanyl overdose in 2018. The pain of losing a child unexpectedly reshaped Donna's world, propelling her into the role of an advocate against substance abuse.

"I'm an advocate now, and I'll continue doing that until I take my last breath," Donna declared. Her journey from grieving mother to outspoken advocate is a testament to the resilience of the human spirit in the face of profound loss. By sharing Troy's story and lending her voice to this cause, Donna hopes to foster awareness and prevent other families from enduring similar heartbreak.

The unveiling of the billboard was more than a ceremonial event; it was a gathering of shared grief and determination. Families, united by their tragedies, stood together to tell their loved ones' stories. Their voices echoed beyond the city streets, reaching law enforcement agencies, the attorney general's office, the DEA, and local prosecutors. Each face on that billboard represents not just a statistic but a life—a story that ended prematurely due to the lethal grip of fentanyl.

"What if it was your child, mother, sister, brother, or uncle?" Donna questioned, her plea directed at those who traffic and consume these deadly substances. "Money means nothing once you lose a loved one," she added, her words carrying the weight of personal experience and unwavering conviction.

The impact of fentanyl-related deaths is staggering, with fatalities rising across the country, including a significant toll in Virginia alone. According to the DEA, 2000 lives were lost to fentanyl overdoses in the state last year—a stark reminder of the urgency of the issue.

Despite the somber backdrop of loss, Donna Watson finds solace in her newfound role as an advocate. "It's sad, but it makes me proud," she shared, reflecting on her efforts. "I feel like I'm making a difference. I feel him 24/7, and he is looking down saying, 'Keep going, Mom. Keep going.'"

As Donna Watson continues her advocacy journey, she stands as a beacon of hope and resilience in a community grappling with loss. Her courage to transform personal tragedy into a force for change serves as a powerful reminder that even in the darkest moments, there is light to be found in the pursuit of justice and awareness.

In honoring Troy's memory and the memories of countless others, Donna Watson and the families behind the Richmond billboard exemplify the strength of the human spirit and the enduring power of love in the face of adversity. Theirs is a story of turning pain into purpose, of advocating for a future where no more faces need to be added to this tragic memorial.

If you or a loved one are struggling with drug addiction, know that there is hope. Reach out to Avenues Recovery to find a supportive community of like-minded individuals who will encourage and guide you every step of the way toward sobriety. With the right help, overcoming addiction and achieving sobriety is possible.